Social Media Marketing 101: Introduction To Social Media Marketing by Giulio D'Agostino

Author:Giulio D'Agostino [D'Agostino, Giulio]
Language: eng
Format: epub
Publisher: Memetics Ireland Ltd.
Published: 2017-04-07T07:00:00+00:00

How To Get More Fans To Your Facebook Page

Has your Facebook page growth been stalled? Now might be a good time to start evaluating your Facebook strategy, see what’s working and what isn’t, and cut out whatever’s stalling growth. Let’s start with the basics: a lot of people get impressive engagement on their personal Facebook profiles and while that’s a good get in itself, it’s still important to set up a business page.

If you’re creating a product, offering a program or service, your business page will allow you to create an image that will allow you to become an authority on the subject and once you get to that place, you can then discuss your business freely. It should be your goal to become that go-to authority in your niche and that’s why you need to have a business page.

Set up a marketing plan to get you more fans

Start with these three phases when putting together the plan: • Attraction- this means finding different ways to grow your fan base depending on what they’re into. Learn as much as you can about your audience and create a persona of your typical fan. That way you know how to center the campaign around them.

• Promotion – come up with strategic posts and keep them short and to-the-point. • Sales – one of the best ways to get audience feedback for when you want to sell products and services is to ask questions. You’ll find out what your audience wants and develop something they will spend money on.

Now in the next step you can use the following tips to really grow your fan base. 1. Connect with fellow page managers

So let’s say you run a small ice cream store and have already set up a Facebook page with a decent following: try to make a live connection with the pizza parlor across the street if they attract the same clientele. Talk to the owner and invite them to do a little cross promotion on Facebook, where you can share posts with your audiences and forge stronger connections.

2. Share content

This works across all social platforms because when people see and share your content, it has a direct impact on your sales. Have you considered taking original photos and using them as part of your content on Facebook? It could be a simple behind-the-scenes picture at your workplace, a thought provoking image or an inspirational picture: whatever you decide to post should serve to get people sharing. Just make sure to follow copyright laws when downloading pictures online.

3. Tag your Facebook page on your personal profile

The goal here is to make sure your prospects can access your page easily. Pages aren’t getting too much attention these days so you need to come out and make sure to tag your business page so that people can like it right from your update.

4. Link the page to your profile

It’s a simple thing to do but a lot of businesses get it wrong. If users can search

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.